Cultural decoding for arts, brands and business
How the design language of tech and clean eating made natural supplements alluring In the past, herbal pills came in flowery or bland packaging that used green or brown as a signifier of safety, emphasising ‘calm, benevolent nature’ almost to the point of being boring. Now bright colours, jovial language, and happy graphics are injecting … Continue reading Millennial Health
As of October 21st 2015, we are officially living in the future. This is the date that Marty McFly travelled to in Back to the Future Part II, a world full of hoverboards, flying cars and self-tying sneakers. However, rather than presenting us with far off futuristic visions, more recent popular sci-fi narratives like Her (2013), Ex Machina (2015), The Lobster (2015), Black Mirror (2016) … Continue reading Worrying Futures – Post-Millennium Sci-fi Gets Closer to Home
