Rebranding Death

How the redesign of end of life services are changing our perception of mortality Someone shared a tweet the other day that caught my eye – a gallows humour reaction of Beyond.Life’s extensive London Underground campaign proclaiming how their service could help make the end of life easier: Quite apart from the sad truth the tweet was … Continue reading Rebranding Death

‘Pride Month’ branding – a how to guide

This article first appeared on The Marketing Society blog: https://www.marketingsociety.com/the-gym/%E2%80%98pride-month%E2%80%99-branding-%E2%80%93-how-guide#rXI1oj0Ke5bzwyDi.97 Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes to those who have been lost due to hate and intolerance. It’s exciting, often playful, sometimes sad, and incredibly important to the queer community. Each year more and more brands … Continue reading ‘Pride Month’ branding – a how to guide