Rebranding Death

How the redesign of end of life services are changing our perception of mortality Someone shared a tweet the other day that caught my eye – a gallows humour reaction of Beyond.Life’s extensive London Underground campaign proclaiming how their service could help make the end of life easier: Quite apart from the sad truth the tweet was … Continue reading Rebranding Death

Millennial Health

How the design language of tech and clean eating made natural supplements alluring In the past, herbal pills came in flowery or bland packaging that used green or brown as a signifier of safety, emphasising ‘calm, benevolent nature’ almost to the point of being boring. Now bright colours, jovial language, and happy graphics are injecting … Continue reading Millennial Health